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Gopher Hole
Project Type
Branding, Web Design
Date
Spring 2023-Present
Client
Taylor Lindsey
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Community Resource Center
Community Resource Center (CRC) was founded in 1981. The initial mission was to assist organizations that used community organizing to promote social change in Denver’s inner city. By 1984, the mission expanded to encompass the broad range of nonprofit organizations and community groups that provide services throughout Colorado. CRC has responded to the needs of the sector by continually developing new ways to serve Colorado’s nonprofits.
Ellie Lindsey
Nicole Stackmann
Pallavitha Halaga
Anjali Shadija
STUDY BACKGROUND
Analyzing User Experience
CRC Website
Challenge
The Colorado Community Resource Center (CRC) faces the challenge of unclear communication on its website regarding its mission, history, and impact.
Some of their external partners, including nonprofit organizations, community groups, and government agencies in Colorado, have reported difficulties in understanding exactly what CRC does and the resources it offers when visiting the site.
This challenge shows the need to improve the usability and clarity of the website to effectively communicate CRC’s focus and the breadth of its programs.
What is UX Research?
UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback. It helps bridge the gap between a business's assumptions about user needs and the actual user requirements.
UX research helps you create better customer experiences.
It can also give your team invaluable insight into the customer experience, and identify opportunities to improve it. Conducting UX research can teach you: The real-world context in which people use (or could use) your product.
Implementing Research
Study Impact
Improving the usability and communication challenges on CRC's website is crucial to elevate the organization's overall impact and engagement with its partners.
Through clear communication of their mission, program offerings, and impact, CRC can strengthen its relationships with external partners, attract new stakeholders, and facilitate meaningful connections and resources that drive positive change and inclusivity across Colorado's communities.
Target Users
Community Leaders
crcamerica.org
Colorado Nonprofit Organizations
Govt. Agencies/Officials in nonprofit funding
Nonprofit Professionals
Volunteers
Competitors
Research Questions
01
What are the main challenges users face when navigating CRC's website, especially in accessing resources and grant information?
02
What website improvements would users prioritize to enhance their experience and engagement with CRC's programs?
03
How can the CRC website content and design clearly express what CRC does, who they serve and what their impact is?
02
Research Hypotheses
01
If we understand what information users need, then we will be able to implement proper hierarchy on the website to make the overall user experience better.
If we understand what services users are using the most, then the services can be presented with clarity throughout the website to provide an improved user experience.
Research methodology
Methodology 01
Heuristic Evaluation
Each team member assessed the below pages across nine distinct categories, accompanied by comments clarifying their evaluations. The scores were then averaged to compile the data.
HOME PAGE
WHO WE ARE
GRANTS GUIDE
DONATE
