COALTOWN TAPS RESTAURANT REBRAND

Spring 2023

Coaltown Taps is a local restaurant in Richlands, VA that focuses on the history and community of the small town. The goal for the rebrand was to give the restaurant a consistent feel throughout their entire brand identity that is reflective of the atmosphere. The new brand identity should feel industrial, simple, and rustic in order to capture the atmosphere of the interior of the restaurant and the live music that is often present. The logo and graphic identity should give insight that it is a relaxed bar setting that is enjoyable for people of all ages.