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Unknown Unknowns


Fall 2022

Unknown Unknowns is a book that was created to show the process of delving into my curiosities in order to develop a path for future endeavors of my Graphic Design Senior Capstone research and project development. This book includes my ideation, exploration, abstract and project descriptions for my capstone project titled Unknown Unknowns.



In a world overwhelmed by stress, schedules, commitments, and work, moments of pause are rare. I discovered the power of these reflective moments throughout my time immersing myself into European Culture. I am fortunate enough to have been able to travel, meet new people from different parts of the world, and gain many life changing experiences. Even throughout my regional endeavors, hearing the stories of fellow community members fills me with a greater understanding of humanity and the world around me. I have also been fortuitous in discovering the power of exploration and connection, whether that be through new places or new people. 

A phrase that I will be delving into throughout my capstone research is, “… there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.” 

Throughout my capstone projects, I aim to push outside of my comfort zone and uncover the unknown unknowns of my being. Acquiring new experiences and perspectives offers a broader understanding and curiosity towards the unknown unknowns throughout communities across the globe. Throughout my work, I aim to present the opportunity of new experiences to myself and others. Through direct participation, as well as storytelling, what do these encounters have the potential to enlighten? How can these stories build communities? How can I communicate something of my own in a way that resonates with others? 

How can I reveal my unknown unknowns through new experiences, new connections, and new perspectives? 

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