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Gopher Hole Golf
Role: Creative Director
Project Type: Branding, UX, Spatial Design
Project Date: 2025
Gopher Hole is an indoor sports entertainment lounge designed to bring the community together. Located above Brisket n’ Bourbon, a new restaurant in a historic downtown Abingdon building, our space combines history with modern technology by focusing on preserving the history of the small town, while still pushing modern innovation.
MISSION
At Gopher Hole, we blend the thrill of golf with the warmth of community, offering a welcoming space for all. Housed in a historic building in downtown Abingdon, our lounge combines high-tech golf simulation with a vibrant social atmosphere.
More than just a golf lounge, Gopher Hole is a place to connect, unwind, and create lasting memories—whether you’re perfecting your swing or enjoying a night out with friends.
BRAND DESIGN
WEB DESIGN
SPATIAL DESIGN
Throughout the Gopher Hole spatial design, we are thinking about how to make the space as flexible and versatile as possible to have a good flow during normal business hours as well as the ability to transform the space to accommodate for special events and parties.
The process started in 2D and then moved into 3D. Using SketchUp, I created multiple layouts and discussed them with my client in order to inform the renovations being made in the space.
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