Gondo

Downhill Mountain Biking Shuttle App

Role: UX Designer

Project Type: Mobile App

Project Date: 2023

Gondo is a shuttle app for downhill mountain bikers, designed to simplify transportation with a rideshare-style experience. This UX project focuses on reducing logistical strain for riders, streamlining shuttle booking, and enhancing time on the trails. Gondo also supports local businesses by partnering with hospitality and sports services to create a seamless, community-driven ecosystem.

Research Team

Ellie Lindsey

Jacob Rodgers

Phu Le

Enhancing the downhill mountain bike experience by providing convenient, efficient, and specialized shuttle services through the Gondo app.

Optimize the adventure experience.

Streamline the way to fun for downhill sports enthusiasts by removing transportation hassles.

Strengthen partnerships with sports-related businesses.

Bring benefits to our business consumers as well as end-user riders by partnering with existing hospitality and sports services.

Facilitate and encourage safe and fun mountain recreation services.

Reduce the physical strain and time commitment for athletes, allowing more focus on their sport.

MISSION

Enhance downhill mountain biking by providing convenient, efficient, and specialized shuttle services through the Gondo app.

VALUES

Optimize the adventure
Strengthen partnerships
Facilitate safety and fun

AUDIENCE

Downhill MTB Riders
Local Bike Shops
Downhill Bike Race Series

B2B Concept Breakdown

Plug and Play Software / AppLicense to:

local mountain bike shops
municipalities
DH MTB race series + events

Value Proposition

Instant additional revenue stream
Creates “halo effect”
Customers attracted by this new feature tend to explore and use other existing services the bike shop offer as well
adds a unique service that differentiates them from their competition

Pricing Breakdown

Half Day Pass - $20
Full Day Pass - $50
Weekend Pass - $125
Season Pass - $499

Research

32 Riders Interviewed

23 Would use Gondo
9 Would Not use Gondo

Age Breakdown

20 Year Olds: 9/10 - Yes
30 Year Olds: 6/8 - Yes
40 Year Olds: 5/8 - Yes
50 Year Olds: 3/4 - Yes
Teens/60+: 0/2 - Yes

Weekend Shredder

Ron

Bike Shop Owner

Lauren

Side Hustle Driver

Jake

User Persona #1

Ron Shreddington

“I grew up taking turns shuttling with my friends because we never had a shuttle service...now we do”

29
Software Engineer
Denver, CO
Male

Meet Ron, a 29-year-old software engineer thriving in Denver, Colorado. Ron earns $87,000 annually, dedicating his weekdays to his demanding job. On weekends, he eagerly explores the Rocky Mountain trails on his mountain bike. With a hectic work schedule, Ron values efficiency and seeks solutions that seamlessly integrate into his lifestyle. He gets his uphill pedaling during the week, making the app an ideal weekend companion for maximizing trail time and enhancing his overall mountain biking experience. Ron now uses Gondo for his weekend adventures, offering him convenience, reliability, and more downhill time on the stunning Colorado trails.

User Persona #2

Lauren Brunson

“This app is a great way for me to add an extra stream of revenue to my bike shop.”

41
Local Bike Shop Owner
Moab, UT
Female

Lauren, a bike shop owner in Moab, aims to boost her shop's revenue by $75,000. She seeks a unique service to set her shop apart in the competitive biking scene. Gondo could be Lauren's game-changer, adding value and setting her shop as the go-to destination for a complete DH biking experience in Moab.

User Persona #3

Jake Thompson

“I thought...Hey, I have a pickup truck...I know the trails...I need some extra cash...why not?"

19
Local Shredder
Moab, UT
Male

Meet Jake Thompson, a 19-year-old downhill mountain biker from Moab, Utah. Jake not only rides DH but also seizes an opportunity to earn extra cash by becoming a shuttle driver for Gondo.

Discovering the opportunity at his local bike shop, Jake, with his pickup truck and trail knowledge, thought, "Why not turn my passion into a paycheck?" Gondo provides Jake with a flexible way to fund his biking adventures while contributing to the local biking community in Moab.

LOGO DEVELOPMENT

We created sketches to explore logo directions. We were primarily exploring using arrows to represent the riders being transported up and down the trails.